Books require someone to read the book. If you don’t have a group of readers you don’t have anything except a bunch of paper with type on it. You have to find the group you will sell most of the books to and concentrate on them. You can’t be all over. If you look at T.V. channels they always are aimed at a specific group of watchers. Cartoon channels are aimed at kids and teenagers, the news channels at those who want to be kept up to date, science-fiction channels, etc. They concentrate on one group of people, because otherwise nobody will watch them; it is the same with books.
All books need to meet a need. A weight loss book helps to meet the needs of someone who is trying to lose weight, while a fiction book meets the needs of someone who needs to be entertained. Your book must do the same: it needs to give the reader answers or solutions, or at least help them find these answers and solutions to their needs.
The best type of person with a need is someone with a problem or group of problems. Your readers are no different, so find a common problem in the community you are aiming at and work it to your advantage. All problems have solutions, so promise a solution to this problem in your book, and give them the solution. If it happens to be a fiction then make the character’s problem their problem now; they must feel like the only way for an answer is to buy your book and read it.
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